Advanced HTML Integration
The HTML editor and Drag & Drop tools currently provided by eFlyerMaker both make sure that a uniform HTML coding for the most common email clients on the market is generated. But each client has specific characteristics that, when exploited, allows the creation of much more dynamic messages.
This page contains HTML integration code examples that will allow you to push the limits of eFlyerMaker’s HTML editor.
However, make sure to thoroughly test your message with tools such as Litmus or Emailonacid before deploying a campaign. Both tools generate visual previews of what your message will look like for all HTML email client on the market.
Too often, email designer will try to produce a good HTML for the lowest common denominator, a beautiful email that appears identical on all email clients. However, we find this practice rather wrong because it ignores a good portion of its readership.
Over 50% of emails are now seen on mobile such as Android and IOS. Both platforms uses the WebKit engine to generate visuals rendering. WebKit provides very advanced features with CSS that adds a lot of dynamism in a message such as animations, shading, different typography, etc. Such is not necessarily the case for online email clients such as Gmail or Outlook, for example.