- Account's behavioural data VS Application's behavioural data
- Mailing List Management
Account's behavioural data VS Application's behavioural data
What’s the difference between Account’s Behavioural data and Application’s Behavioural data?
The account’s behavioural data is your subscriber’s behaviour towards your campaigns.
The application’s behavioural data is your subscriber’s behaviour towards all eFlyerMaker’s campaigns in general.
Sometimes, a subscriber is registered on many list that are not yours, from your colleagues to other companies. This section allows to see what is your subscriber's response towards your campaigns but also, other campaigns as well. For example, if you are many accounts working for the same company, it allows you to know how many messages he received from you and what did he do with them versus how many messages did he receive from your colleagues and what did he do with them? Does he react better to your colleague’s campaigns than yours? Did he show a different percentage of interest with you than he does with others? And if so, what is the difference between theirs and yours?
He could also be giving you and others a weak response, which tells you he may not be interested in email marketing at all.
Put it this way, this section may not answer the question directly, but at least, it reveals to you that there is something to look for.
Mailing List Management
What is the difference between my Mailing list and my Publication?
Your Publications are Campaign channels that help administer Newsletter sign-up, consent status, anti-spam compliance and more. They are a unique concept to eFlyerMaker. In other words, it’s our way to make you fully compliant to the CASL law without having to do much. For more informations about Publications, check-out this page:
Your mailing list are a collection of your subscribers who have opted-in to receive correspondence from you. It’s the list of contacts you have imported via a CSV file that you converted from your original Excel file or registered manually.
Why sent email amount does not correspond to the number of subscribers I have in my mailing list?
There could be many reasons:
- The publication is wrong. If your list is registered to one publication but the campaign is registered to another, every contact who is not registered to the same publication will be left out.
- If you picked a publication in French for a message in English or vice-versa, the numbers will be wrong as well.
- If your contacts registered through the online form linked to the publication but never confirmed their subscription by clicking the confirmation link in the confirmation email, they will be registered to your list but with no consent. Contacts with no consent are left out of the list until they consent.
- You have lost track of your list churn or you are unaware of the VSL.
- The list churn is the percentage of subscribers that were removed from your list because they've unsubscribed or bounced.
- You need to know that eFlyerMaker possess a Virtual Suppression List (VSL), which manages your soft bounces (temporary bounce) and hard bounces (permanent bounce). Permanent bounces are non-existing or unavailable addresses. So, if you hit 50 hard bounces these contacts will be transferred to the VSL and be ignored by the system until corrected. You can’t see which addresses are in the VSL because the list is invisible. However, you can look at the Campaign report for which addresses were hard bounced. These addresses will remain in your lists but their presence will be ignored by the system and therefore, no longer counted.
What happens to my mailing list when someone revokes his consent?
In short, nothing! The recipient's address remains as part of your list and the number of subscribers doesn't change. However, the address that revoked it's consent is now registered in the Consents revoked section of the Consent list page, and in the VSL which tells the software to completely ignore that address in the future, so none of your campaign are ever sent to that address. Even if you add that address to a new list later, the software will remember to ignore that address. The only way to unlock that address is to have your subscriber fill a new sign-up form and follow the double opt-in process.