What are transactionals?
Transactional emails are system-triggered emails sent to a user by a company’s app or website based on that specifc user’s activity. As consumers, we interact with these emails on a near-daily basis: password resets, order confirmations, login details, shipping notifications, flight confirmations, cart abandonment alerts and more.
Due to the mission-critical content inside these emails, transactional emails are the most highly engaged emails that a business sends. In fact, research shows transactional emails are 8 times more opened and clicked on than any other type of email and they can generate 6 times more revenue. It makes sense, think about the last time you received a flight confirmation: you probably bookmarked the email, re-opened it several times before the flight, and may even have printed it or forwarded it on to your family and friends.
Yet, these highly engaging customer's communications usually arrive as a plain text email that bears little resemblance to the website, app, or company it came from. This creates an inconsistent brand experience for your prospects and customers.
With such high levels of relevance and phenomenal open and engagement rates, a huge opportunity exists for marketers to take ownership of these emails and optimize them to help drive people back to your site or application and buy more from you.
Seize this opportunity by customizing your transactionals in eFlyerMaker. Make the path a subscriber uses to subscribe to your newsletter or cancel their subscription brighter, more enjoyable.
Although this guide specifically refers to confirmation of subscription and cancellations, it is still relevant to design your own transactionals, if only to showcase your brand in a great light. If you don’t, your customers will receive the default emails which bares the eFlyerMaker brand instead of yours.
Creating your own path
If you change the HTML source of the transactionals, the sign-up form changes as well. In this guide, we will show you exemples of the original formula and what can be done through minimal HTML coding. You will see the results and, hopefully, understand the importance of having your own brand on these messages instead of ours.
Very important note
Before we go any further, please be aware that you are now entering the world of HTML coding. If you wish to change your transactional, your sign-up form or both, but have no HTML knowledge, we strongly suggest you call your eFlyerMaker representative who may be able to provide a suitable deal for one of our programmers to do the task for you. Our support hotline can help you with details such as where do you put the code in eFlyerMaker and which section influences which part, but they will not perform the coding for you.