When you manage lists with thousands of contacts and you wish to only send a newsletter to a specific portion of recipients, you can create segments with eFlyerMaker to filter your contacts. Segmentation is a very useful tool that extracts contacts with similar list field data (e.g., name, location, product categories, preferences and more) which can be then viewed or targeted to receive a campaign.
To access your segments, click Manage segments in the Lists menu.
Segments require conditions and there are two types of conditions with eFlyerMaker:
- Based on your list fields.
- Based on the behaviour of your subscribers with your campaigns.
To learn more about creating a segment, click here.