Step 3 - Select Content
When setting up a MATCHERAnalytics campaign, the process at step 3 is different than that of a regular campaign. At this stage, you have to assign your MATCHERAnalytics list to the campaign so that eFlyerMaker can analyze and select the products that are best suited for your subscribers.
Select your MATCHERAnalytics list in the Data Source tab. eFlyerMaker will then display all the items in the Available Data table.
There are three ways to choose which items to feature in your campaign:
Let the system select the content
- eFlyerMaker will select products to feature according to the cumulated data of each subscribers. If no data has been collected yet, it will select items at random.
Select content manually
To choose a product manually, click Select for each item you want to feature in the Actions column.
- Select the items you want to feature in your campaign. If there are slots still available, eFlyerMaker will do the remaining selections based on the cumulated data of each subscribers. If no data has been collected yet, it will select items at random.
If you choose Select content manually or Hybrid mode, the products you have selected will appear in the Selected Data table. Here you can assign the level of importance for each item in the Priority column.
A = 20 points
B = 15 points
C = 10 points
To edit an item, click in the Actions column. The ID field cannot be modified.
To remove an item from your selection, click in the Actions column.
Once your product selections is done, click Save and Continue.