Step 3 - Segment Conditions
Select the type of condition you wish to apply your segment. In eFlyerMaker, there are two segment conditions you can choose from: declarative and behavioural.
A declarative condition tells eFlyerMaker to apply a segment based on a declaration (e.g., located in Montreal) that you have set.
The condition values you enter are not case sensitive.
To create a declarative condition, you have to define four criteria:
- Determines if your condition will be positive or negative.
- The list field you wish to apply the segment.
- The sorting criteria you wish to apply on your selected list field.
- The result you wish to extract. In other words, the value is the input of your list field in which the operator will filter the data according to your set conditions.
Once you have set your condition, eFlyerMaker will generate the segment rule in which you can modify, remove the condition or even go further and add advanced segmentation such as sub conditions.
A behavioural condition tells eFlyerMaker to apply a segment based on the recipients actions (e.g., clicked a link) that you have set. Behavioural conditions are trickier to filter since your recipients behaviours are unpredictable.
Determines if your condition will be positive or negative.
You can target a specific campaign to apply your segment or select all of them. Depending on which option you choose, your criteria options will vary.
- Has opened/Has not opened
- Has received/Has not received
- Has clicked/Has not clicked
- Has clicked link/Has not clicked link
- Link URL
Optionally, you can set a timeframe for your segment to filter results over a specific period of time.
When selecting all campaigns to apply your segment, you have various operator and publication options:
- All publications
- Specific publication
- Average open is less than
- Average open is less than or equal
- Average open is greater than
- Average open is greater than or equal
- Average click is less than
- Average click is less than or equal
- Average click is greater than
- Average click is greater than or equal
- The result should always be a number.
Once you have properly configured your condition, click Save and Continue.