What is the difference between my Mailing list and my Publication?
Your Publications are Campaign channels that help administer Newsletter sign-up, consent status, anti-spam compliance and more. They are a unique concept to eFlyerMaker. In other words, it’s our way to make you fully compliant to the CASL law without having to do much. For more informations about Publications, check-out these pages:
Publications and how they work
Your mailing list are a collection of your subscribers who have opted-in to receive correspondence from you. It’s the list of contacts you have imported via a CSV file that you converted from your original Excel file or registered manually.