What are Campaign Term and Campaign Content, and what are they for?
The fields Campaign Term and Campaign Content can only be used by companies subscribed to the Google Analytics app. It is an app used mostly to determine how your customer were brought to visit your website without using surveys to find out. You then find out which of your media is most effective in generating customers. Is it your campaigns on social networks? And if so, which page is most followed? Is it your videos on Youtube? You email campaigns? Your publicity on some websites? Etc. The app can also follow your campaigns in real time and identify which campaign or subject proved most effective as well.
With that knowledge, your company can then focus it’s ressources and marketing campaigns on certain medias and specific products and gain more customers.
The fields Campaign Term and Campaign content are used respectively, to establish the codes that will identify the product mentioned in the campaign or it’s subject, and the media used (in this case, an email campaign with eFlyerMaker). So, when you insert your link, you can also insert the codes for GA that will identify which way your customer used to get to your website.
I see a checkbox “Include tracking tags for Google Analytics on all links’’ what is that?
This marker is used to insert your tags to analyse datas of your campaigns in Google Analytics. You can check this marker so the following data is added automatically on all the links included in your template.
utm_source In this precise case, the source is eFlyerMaker.
utm_medium In this instance, the name of the publication used.
utm_campaign In this instance, the name of the campaign.
** Please note that your Googgle Analytics tags may not appear when you send your test. Rest assured, they will be in place when you send your final draft.**
Where can I add my Google Analytics tracking tags?
Pretty much anywhere a link can be inserted. Whether it's directly in the text editor or in the template builder (you can insert links in text, Image. Button, Navigation and Logo as well as your own custom asset). Every time you see the words Campaign Term and Campaign Content, that's where you put your tags.