For each contact you import, eFlyerMaker monitors their engagement activity to maintain their active statuses. In order to keep a positive sending reputation, eFlyerMaker suspends (or blacklists) all contacts that have never taken any engagement action after a certain amount of time since the day of their import into your list.
Here are all the engagement activities eFlyerMaker verifies:
- Email opens
- Email clicks
- Server repsonse
- User reply
- Feedback loop
- Manual unsubscription
- Subscription confirmation
These actions are monitored for each contact on the eFlyerMaker platform on a global scale. In other words, a contact with no engagement activity in your account but does in another client's account is still considered active.
Why Stop Sending Emails to Inactive Contacts?
ESPs like Gmail, Hotmail, iCloud, Videotron and more, attribute a score of deliverability of your messages according to the different signals (positive or negative) observed by your recipients.
- Recipient has opened the message
- Recipient has replied to the message
- Recipient has clicked the button "this is not spam"
- Recipient has added your email to their address book
- Recipient has marked or classified the message in a folder
- Recipient has deleted your message without opening it
- Recipient has marked your message as spam instead of unsubscribing
- Time spent reading the message (scrolls rapidly through the message)
Why Does Your List Contains Blacklisted Contacts?
- Contact no longer uses their email account
- Outlook and Yahoo mark an account as "abandoned" after one month of inactivity while with Gmail, it's after three months of inactivity.
- Contact has provided an erroneous email address
- Email address contains a typo
- Contact is no longer interested in your messages
- Contact considers your messages redundant and repetitive
- Contact has forgotten they've given you their email address
Dangers of Ignoring Inactive Contacts
Any email account no longer used by the account user has the potential to become a spamtrap. ISPs use spamtrap email addresses to catch and identify spammers. Sending emails to spamtrap email addresses will lower your sending reputation rapidly, increasing the chances of your email ending up automatically in the spam folder.
When a large quantity of emails is sent simultaneously to an inactive group of email addresses, ESPs think that you are using a purchased, unvalidated contact list from the Internet and will block your future mail outs.
Inactive Contacts Management
In order to maintain a good sending reputation, eFlyerMaker will automatically stop sending emails to new contacts that have never had any engagement activity. This procedure only applies to new contacts that have never opened a message after 20 mail outs.
Here's an example of a sending reputation progression over a period of two months. Initially the reputation was high but after sending mail outs to an increasing amount of inactive contacts, the reputation has decreased. Cleaning out the inactive contacts from the list increased the reputation to high again.