How to improve your open rates
The first tip is to clean up your list. You might not be happy with the fact you are losing some contacts, but think of it this way: those contacts were not opening your emails and were not active with your brand for a long time… They were only making your open rate smaller, deleting them will boost your open rates. This will also improve the quality of your contact list since it will be clean of all the addresses that bounced in previous messages.
eFlyerMaker makes it easy for you to clean up your list, we give you the option of cleaning it with 4 different categories of contacts, read this article to get more details on it.
Want to try something else?
Use personalization and segmentation! Personalization will lead to higher open rates and CTR since contacts feel closer to you. The same thing goes with segmentation; using this feature will help you meet your contact’s standards in terms of « interesting content » since you can actually send the right content to the ones that want to read about it.
ALWAYS prioritize value!
Another way to get higher open rates is to test different things such as the subject line; do they work better with emojis? Shorter or longer subject lines might be better for the type of client you are ? You also need to choose your words carefully