How to use the automatic replies (mailto)
There is a function in eFlyerMaker that not everyone think about. It allows you to receive answers from your contacts directly from the newsletter you send to them. Called “Mailto” your users can click on a link and a window of new message from their emails will open. The new message will have the address, subject line and message already filled in with the information you’ll have entered on eFlyerMaker.
For example, a simple case would be if you want to know if they are interested in an event coming up, in your message you would then insert 2 different buttons that ask "yes" or "no".
In eFlyerMaker, you’ll have 3 different parameters to change:
- Mailto = the address to whom we want the message to be sent
- Subject = the subject line of the email
- Body = the content of the email (the message part)
Here is an example :
(Add your 2 buttons in your newsletter first)
Instead of putting normal links like http://… you need to write mailto links like this:
Beginning of link: mailto(email)?subject=…&body=… :end of link.
Mailto:firstname.lastname@example.org?subject=Yes, I want to participate&body=yes, I want to participate
Mailto:email@example.com?subject=No, I don’t want to participate&body=no, I don’t want to participate
In the HTML it will look like this:
Yes <a href="mailto:firstname.lastname@example.org?subject=Yes, I want to participate&body=yes, I want to participate ">YES</a> No <a href="mailto:email@example.com?subject=No, I don’t want to participate&body=no, I don’t want to participate">NO</a>
These 3 parameters are entered into eFlyerMaker and you can put what you want, once the person clicks on the link, a popup message opens (from her email platform) and the contact only has to click on “send” since everything is "pre-filled" form the parameters. Of course they can change the message if they want to since nothing is "blocked".
As the expeditor, you will receive all responses to the email address entered in the parameter "mailto", you will therefore be able to classify all answers manually.
eFlyerMaker is able to detect when a link is made of an email address, it will ask you if you want to add the "mailto", if you already typed it in, simply say no to that question.