eFlyerMaker User Guide

Dear Readers,
This User-Guide is based on eFlyerMaker’s Graphical User Interface (GUI). What follows is a detailed user guide.
The documentation is our best effort to go through all the features in a comprehensive and step-by-step manner, if you have a suggestion on how we could improve the guide send an Email to welcome@eflyermaker.com.

For quick support, please contact us
Email: support@eflyermaker.com
Help Desk: 514-861-1881 ex: 502
Toll free: 1-866-632-7217 ex: 502
Skype: live:skype_6387

We appreciate your cooperation in every stage of our development and support for this tool, so please do not hesitate to keep actively in touch.

DISCLAIMER: This guide is intended for new users who want to quickly familiarize themselves with the software, and strikes a balance between simplicity and detail. This user’s guide is provided “as is” without express or implied warranty of any kind. eFlyerMaker and its employees will not assume any liability for inaccuracies in this user’s guide, or losses incurred by use or misuse of the information in this user’s guide.

Introduction

eFlyerMaker is the new interface for a permission based software tool for Email Marketing that has over 15 years of experience serving individuals, small businesses, retail chains and banks.

It uses a credit system of payment and enables you to send Newsletters, promotional Emails and Campaigns to your customers, clients or prospective users of your products and service.

Product Features:

• User-friendly Interface: drop-down menu, web-based, access it from anywhere.
  

• Responsive design templates: your campaigns will be mobile and tablet friendly, polished and dynamic design
  

• Detailed Campaign Analytics: have access to open-rates, click-rates, real-time tracking, exportable reports, behavioural data on each user
  

• Scheduled Campaigns: time your campaigns down to the minute, away on vacation? No problem.
  

• Segmentation: filter your contact list database via any column or field you have, create targeted sub-lists effortlessly.
  

• Dynamic content & Personalization fields: tailor your content to the person.
  

• Transactional messages: triggered messages e.g. welcome message after Newsletter sign-up.
  

• Social media Sharing: share Campaigns via social media sites, prospect referrals.
  

• Anti-Spam Legislation compliant: CASL compliant interface with high security
  

• White Label: your brand will be viewable (not ours), we’ll customize where your logo appears to suit your needs.
  

• Design your own Templates: create and mange your brand’s image in an easy to use template builder. Modify banners, headers, footers, images, text, social media buttons, etc..
  

• Professional grade Technical Support: our friendly and experienced staff provide rapid help via Email and Telephone in multiple languages and extended service hours.

Key concepts

• Mailing list: The mailing list is your database. It’s a list of contacts that will be targeted by your campaigns and messages.

• Publication: the publication is the sign-up form that will accompany your newsletter. You can create and customize many publications. For example: one publication could represent your monthly newsletter while the another represents your weekly newsletter.

• Content: Refers to dynamic content. It consists of material you want to create once but use many times in the future. Dynamic content appears as snippets, which references an article of content into the message.

• Message: This is the heart of your newsletter. It's where all dynamic content, personalization fields, links, images and everything else is assembled to create your newsletter.

• Campaign: This is the E-mail in its entirety that your subscribers will receive.

• Campaign Report: is the report after the mailing of your campaign. With it, you can see the number of messages delivered, opened, clicked on and so much more. These results are what you will use to establish future campaigns that will have more and more impact.

Table of contents

Sign in/ Sign up page

• Sign in/ Sign up page

User management and profile

• User managemant and profile

Manage your account

• Manage your account

Dashboard

• Dashboard

Create/Manage/Move/Delete folders

• Create/Manage/Move/Delete folders

Create/Manage/Use a segment

• Create/Manage/Use a segment

Create/Manage Dynamic Content + Default snippets

• Create/Manage dynamic content + default snippet

Default Snippets (Dynamic content)

• Default Dynamic content

Text Editor Features

• Text Editor Features

Insert/Edit A Link

• Insert/Edit A Link

Insert a pdf file

• Insert a pdf file in your message

Insert/Edit An Image

• Insert/Edit An Image

Create a call-to-action button or clickable image

• Create a call-to-action button or clickable image

Insert a Calendar event

• Insert a Calendar Event

Create/Manage Messages

• Create/Manage Messages

Responsive Drag & Drop Email Builder

• Responsive Drag & Drop Email Builder

Adding a preheader to an email campaign

• Adding a preheader to an email campaign

Create/Manage Publications and learn how they work

• Publication Management

Transactional templates management

• Transactional Template Management

The Document Library

• The Document Library

Create/Edit/Manage/Launch a Campaign

• Create/Edit/Manage/Launch a Campaign

Schedule a campaign

• Schedule a campaign

Reporting

• Reporting
  

Appendix A.1: eFlyerMaker icon guide

Appendix A.2: Churn of lists over time

Once your campaign is sent, some email addresses will generate temporary or permanent bounces. eFlyerMaker is equipped with a Virtual suppression list.

VSL – The Virtual Suppression List

Do note that if your subscriber list is not clean or up to date, the number of subscribers delivered to will decrease steadily over time, this is because addresses that are no longer active will provoke a permanent bounce and be added to a virtual suppression list. Future campaigns won’t be sent to emails addresses that are no longer active.

When your campaign is sent, some email addresses in your list will generate temporary or permanent bounces. Take note that eFlyerMaker has a virtual suppression list.

Permanent bounces will not be targeted by your future campaigns because those email addresses don't exist anymore. Yet, these addresses will remain in your original list.

This is why, over time, you will notice your "delivered to" numbers will be considerably smaller than the number of subscribers in your list. Do not be alarmed, this is normal, especially if you are using a list that is not well maintained and updated.

Soft Bounces turn to Permanent Bounces

Beware, if the same target address generates a temporary bounce more than 3 times, this address will become a permanent bounce and will be added to the virtual suppression list.

Active Portion of the subscriber list used, decreases over time Emails in the VSL will no longer be sent in future Campaigns, and as such, will no longer be seen in your Campaign Reports.

Example:

Campaign 1:

• Targeted List: 5000 subscribers
• Temporary bounce: 50
• Permanent bounce: 50
• Delivered: 4900

Campaign 2:

• Targeted List: 5000 subscribers (same list)
• Temporary bounce: 50
• Permanent bounce: 0
• Delivered: 4900

Why 4900? Because the 50 Permanent bounce in the previous campaign are now registered in the VSL and are no longer counted by the software. So it actually started at 4950 and not 5000.

Therefore, in the normal course of events or if your subscriber list is outdated, the active portion of your subscriber list sent in future campaigns is lower than the original list size.

The Suppression list is virtual

Since the VSL is not visible in the eFlyerMaker interface, some users complain that the numbers don’t add up. The reason being is that the system is smart, and doesn’t keep sending your campaigns to addresses that no longer exist.

If your subscriber list is not “clean” and well maintained, this effect will be exaggerated. Since old lists will have plenty of addresses that are no longer active and will permanently bounce. Even Email inboxes that are full will cause soft bounces that become permanent bounces and as such, are signs of inactivity.

Churn is normal

All good things come to an end, your Email prospects and client lists will naturally experience churn, so it’s important to always find new candidates to add to your lists. In the list importation process duplicates are automatically removed, and inactive addresses (permanent or « hard » bounces) are automatically added to the suppression list.